Those of you over 30 will remember James Carville’s message to the Clinton campaign in 1992: "It’s about the economy, stupid."
Well, trying cases is about persuading jurors to your client’s point of view. Sure, you must prove-each-element-of-your-cause-of-action-by-a-preponderance-of-the-evidence, but you must do so in a way that keeps the jury engaged, that motivates them to act favorably to your client.
Maxwell Kennerly, one of my favorite bloggers, has written a great post on this subject. He explains that a trial lawyer must
Day on Torts

