Changing Times for Personal Injury Lawyers

Earlier today I received this email from a law firm:

I was looking at your website and noticed that you handle product liability cases. We (XXXXXX) are a co-counsel/case acquisition firm. There may be some synergy between our two firms worth exploring. I have some time Thursday or Friday for a brief chat. Let me know your thoughts.

(Emphasis added.)

So, I looked up the firm’s website and saw this language:  ““As a result of this role Mr. XXXXXX has appeared in more than 100,000 television ads that have appeared both on the local and national level.”

Look at the marketing pitch.   Not number of successful jury trials.  Not trials.  Not depositions.  Not cases.  But number of television commercials.

That’s taking “AS SEEN ON TV” to a whole new level.


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