Virtual Focus Groups


Paul Luvera has a nice article on his Plaintiff Trial Lawyer Tips blog that discusses virtual focus groups.

He mentions three different services that lawyers can use to test their cases: Virtual; Trial Juries, and eJury has a sample case presentation available for review that includes not only a sample verdict form but also a list of questions that call for narrative answers from the jurors.

Does anyone use these services? Virtual Jury’s client list is impressive to say the least.

I have done focus groups for over 20 years but I must confess that I have not used virtual focus groups. However, Paul’s post has renewed my interest In the subject. Has anyone else out there used any of these services or other virtual focus group companies? If so, please share your experience in the comments.

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